ashion District NW offers a wide array of services as well as events.  We are an experienced team of fashion professionals that have come together to help serve the fashion community and are committed to helping it grow.


Fashion District NW is a full services fashion event production company. We are an experienced team of fashion professionals that have experience managing all aspects of event production. Our team is available for hire for start-finish event production project or as project consultants.  We are also available for fashion brand consulting to help you build your fashion brand and grow your company.  If you are interested in any of our services please contact us and to set up a c

 We manage fashion and beauty brands Public relations and brand strategy. We work with our clients on a unique, personal service tailored to their brand development, strategic media placement and social media growth, enabling our clients to grow and reach a wider audience.


We manage fashion and beauty brands Public relations and brand strategy. We work with our clients on a unique, personal service tailored to their brand development, strategic media placement and social media growth, enabling our clients to grow and reach a wider audience.


KMR Communications has many years of experience and has made a name for itself in beauty public relations since 1998. We have represented every entity of the beauty industry from skin care lines, nail care, hair care, salons, fragrance, cosmetics, beauty devices, makeup artists, spas and medi-spas. Our team always monitors beauty trends in the industry to make sure we provide the best marketing campaign for our clients. Check out our blog for many posts on beauty and fashion.

We have spearheaded beauty PR campaigns for established brands, launched products and supported international companies who sought to make an impact in the US market.

Given our public relations work in aesthetic medicine, we have an even greater understanding of the science of beauty products and treatments.


Online Influencers & Bloggers

Our beauty PR company understands how critical it is to build momentum online with bloggers and social media influencers that have many followers. This content is shareable via social media and helps to organically build a client’s Search Engine Optimization (SEO and Online Reputation Management (ORM). 

When it comes to product launches and consistent media for already-existing beauty products, KMR Communications weaves in current trends into our press releases and pitches to media.

First and foremost, we pride ourselves on creative and thorough media placement, including feature stories and trend pitching. We are known for strategic yet quick media placements.

Some highlights of our beauty PR work are Rene Furterer Hair Care, Sothy’s Skincare, Klorane Hair Care, Hairmax Laser Comb, Aubrey Organics, GM Collin Skincare, Viviscal, Frownies, Billion Dollar Brows, Lashfood, Michael Todd True Organics and Environ Skincare.

Fashion and beauty public relations is what KMR Communications was founded on, so we understand the industry extremely well. Over the past two decades, Founder and President Katherine Rothman and her team have created beauty PR plans and programs for American and international brands. This industry is highly competitive, to stand out from the competition. Our boutique PR company makes sure its clients have unique and fresh ideas that connect them with their target market on an emotional and aesthetic level. As leading advocates in PR, we know from experience that if one person has a great experience with a brand, they will tell their family and friends about it. Word-of-mouth marketing is compelling and we can help do that for your luxury beauty product or service through a combination of our PR services. Learn more about our public relations agency below.

  • At AMP3, we understand the importance of online visibility and how to harness the power of this ever-changing landscape. We execute multi-pronged digital programs designed to maximize brand awareness, search engine relevance, web traffic and ultimately, sales.


  • We offer targeted online media outreach services, securing digital press placements that will increase your brand’s online visibility across the web, providing easy access to your site.


  • We also do Blogger Outreach with an emphasis on niche micro-bloggers and broad lifestyle bloggers with audiences that match your target market, and we work with influencers to generate consumer awareness and engage with your target demographic.


  • Through Digital Marketing, we amplify your brand.

Blogger Outreach + Seeding

Identifying relevant bloggers for your product whether that be a particular niche or specific city, and seeding product for reviews, feedback, testimonials and content creation.

Social Media Strategy + Playbook Creation

Conceptualizing the tone, voice and aesthetic of your social media channels and developing a calendar and strategy for posting that is consistent with your PR plan.

Social Media Implementation

Daily implementation of your social channels, including content creation, scheduling, posting and community management (responding and reacting to all consumer feedback).

Influencer Marketing & Collaborations

Conceptualizing ambassador campaigns and identifying the right influencers to connect with your brand. Seeding product for content creation that can serve as User Generated Content (UGC) from respected voices that we can re-post on your channels.

Social Bookmarking

Researching and facilitating the submission of articles to Digg, Medium, StumbleUpon, Reddit (among others) so that articles, press releases and stories can get picked up by other sites and users.

Creation and Maintenance of YouTube Campaigns

Creating a viral campaign by conceptualizing relevant videos, designing a channel profile, uploading and tagging the videos with keywords, developing subscriber lists, friends and channel favorites, and maintaining interaction within these networks.

Content Creation

We will identify digital opportunities that will help you reach your target audience and enhance your search engine relevance using strategically placed blog posts, bylined articles, videos, images, and other media.

Metric Analysis

Creation, maintenance and analysis of site metrics and traffic so that we can focus resources on the most successful methods above to increase overall brand exposure.

Pitch Development

It’s already a cluttered space, and the best influencers are being approached by brands left and right. We create tailored messages that will resonate with their audiences so that you stand out from the pack.

Influencer List Creation

We will build you a list of relevant influencers across categories that factors in: men vs. women, geographic location, size of following, aesthetic, and area of expertise.

Influencer Outreach

After your wish list is solidified, we will pitch these influencers to cover your product. We handle the negotiations, details, product seeding, follow-ups and monitoring the deliverables.

Celebrity Outreach

We work with celebrity wranglers, agents, and managers to seed product to stars who have direct access to your target audience through their fan base.

Ambassador Campaigns

We conceptualize campaigns or movements that connect both influencers and the general consumer to your brand story through the use of a specific campaign hashtag. This can include formally signing ambassadors to your campaign, or encouraging fans to get involved through contests.


We identify opportunities to place your products at key events for inclusion in gift bags or to have a brand presence through sampling and demos, such as New York Fashion Week, major festivals like Sundance or SXSW, and gifting suites at award shows like the Oscars or Grammys.

Influencer Publicity

We will re-purpose content generated by influencers & celebrities, by sharing it through social media, e-marketing, and pitching celeb content for press coverage.

Analytics & Monitoring

We will use social media analytics tools and media monitoring to determine the ROI on the above initiatives and ultimately how they impact your bottom line so that we can execute more of what’s moving the needle.

5 Effective Brand Building Strategies to Attract Customers

by Annetta Powell

Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth.  The advent of participatory and interactive platforms has given many businesses the chance to enhance brand awareness and equity. If you have been thinking of building a personal or business brand, then it is important for you to know that brand building takes a great deal of time and resources. In the section that follows, we shall define brand building and also look at different types of brands and the steps to create a successful brand.

What Is Brand Building? 

There is no one definition that actually captures the essence of brand building in its entirety.  Many people think that brand building is all about communicating and exposing your brand. That is just one side of it. The best way we can define it is that it is a process of creating value to consumers.  It encompasses all things that consumers know, feel, and experience about your business in its entirety.

Having defined brand building, we shall now look at 3 popular types of brands and what they stand for.

  • Service brand- this brand is built on knowledge, culture, and experience that one has with the service delivering agency/company/people. Think of Geek Squad or Molly Maid.

  • Retail brand- this brand is built on a mixture of products and service experience. Think of Chick-fil-a, Kroger, or KFC

  • Product brand- is built on the experience that one has with a specific product. Think of Nike, Ford, or Sony.

Having looked at the 3 popular types of brands, we shall now proceed to look at steps involved in brand building.

1.) Define Your Brand

The first stage in brand building is defining your brand. This is a very critical step as it ultimately determines what your brand truly stands for. When defining your business brand, you should create a checklist of its core strengths. Similarly, if you’re defining a personal brand, you should look at the skills and expertise that you possess especially those which stand out. On the same token, you also need to know what your brand stands for and what is important for your brand (brand values). Your values should in one way or another show that you are contributing to environmental, social, and economic well-being of consumers. You may not realize some of these important aspects of brand building immediately, until you look at them objectively.

2.) Differentiate and Position Your Brand

Before embarking on brand building, you have to take time to differentiate it so that you can attract attention and stand out from competitors.  To differentiate your brand, you have to create a unique advantage in the mind of consumers not merely getting attention by brand building colors or logos or other superficial elements. Once you come up with a unique value proposition, you should use a good branding strategy to position your brand in a way that will help consumers see and appreciate the greater value of your brand over competing ones in the market.

3) Build and Expose your Brand

As I indicated earlier, brand building is not a one off thing. Building a unique and powerful personal or business brand takes time and consistency.     To build your personal brand, you have to keep reinforcing your values and skills by taking up new roles and assignments that will give you more exposure.  Alternatively, you can use promotional channels, blogs, forums, and social media (LinkedIn, Twitter and Facebook) to create a voice for your personal or business brand.

When building your brand, you should also endeavor to develop brand personality (what people know, think, and say about you). This is what drives or motivates people to identify with and engage with your brand.  The truth is; if you execute your brand building strategies consistently, then you will easily establish a pattern that will forever be associated with your brand name.

4.) Personalize your Brand

If you want your brand building campaign or brand to be successful, then you have to personalize it. It is important to give your brand an identity. Let consumers see and experience the personality of your brand in its entirety. Look at your brand as something that a consumer wants to identify with pretty much as they would with their favorite cars, cellphones, or computers.

As you engage in brand building, you should also invite customers to be co-creators of brand values so that they can feel that they also own it and relate with it.  Top brands encourage consumer-brand interaction by personalizing products to meet the needs and preferences of consumers.  When you personalize your brand, you give consumers reason to participate and engage with your brand for a lifetime.

5.) Review Your Brand

Your brand is not static; it will go through a range of motions in its lifetime. Depending on your brand strategies, your brand will either grow in strength, or remain dormant, or recede with time. In the brand cycle, new events, changes, and circumstances bring challenges and opportunities to enhance the value of your brand or re-establish it. All these possibilities should give you the impetus to take charge of your brand building activities.

As your brand name grows, so do the responsibilities and expectations to continue with brand building.  The best way of ensuring brand growth is reviewing your activities and evaluating your successes through metrics such as levels of brand awareness and levels of engagements. Regular reviews will help you seize and exploit new opportunities while upholding your commitment to remain true to your vision and brand strategy. It will also help you steer your brand in the right direction and keep it relevant as you move into the future.

As you can see, brand building is not a one off thing. You have to define your brand, differentiate, present it, and review what your brand stands for from time to time. It is very important to be clear about your branding strategies and how you’re going to implement them.  You should also adopt brand strategies that will add value to your consumers and help them develop the right impression of your company and what it truly stands for.

#1: Finding The Right Niche

For those of you who are new to me, a few years back I took a stab at becoming a beauty influencer. I thought that’s what I wanted at that time.

I was miserable working at my 9-to-5 and Youtube seemed like an escape for me. I saw how much money these influencers were making. I saw the lifestyle that they had and all the free product that was sent to them.

And I thought to myself, “I want that.”

It’s all because I was in a place in my corporate job where I just didn’t want to be there. I thought that doing the makeup route would be my way out because that’s what I wanted.

The truth is for a lot of people, you don’t know what you like until you do it. So yes, I did take a stab at creating tutorials, creating videos, and content for makeup.

Yes, it might lead me to 100,000 followers on Instagram. It could have happen so easily for me. But here’s the thing: I wasn’t super passionate about it.


Vanity Metrics Won’t Get You, 100,000 Followers on Instagram

I was doing it for the wrong reasons. I was doing it because I wanted to get the vanity metrics and became an influencer.

But the reality is that I wasn’t like James Charles or a Nicki Tutorials. I was not so passionate about makeup to the point where I could come up with 20 different looks.

So, every time I did a video, I was just miserable because I didn’t want to do it. I didn’t want to go on camera and put on more makeup on my face only to take it off for the footage.

So, that impacted my consistency. This is why I teach this same method on how to find a niche that is suitable for you by using my PSP formula.


What is a PSP Formula?

In my paid program Bossgram Academy, I teach the PSP formula more in-depth. I teach you how to execute the components of the PSP formula. I believe that in order for a niche to be aligned with you, it has to cover three of these components:

 Personal Connection

These three components are so important when it comes to finding a niche.

PSP Formula #1: Personal Connection

When I started, I was missing on the component “personal connection”. I didn’t have a strong enough personal connection to makeup.

When you have a niche, make sure that you have a story behind it. Make sure that you have a personal connection behind it. When I first started my Youtube channel, it was all about helping millennials quit the 9-to-5 jobs.

My personal story me working for two years in corporate, hating it, and taking the leap of faith. My personal story is realizing that there’s so much more to life than climbing the corporate ladder.

PSP Formula #2: Searchable Niche

The next component in the PSP formula that I teach at Bossgram Academy is searchable. Ask yourself these questions:

 Is this something that is heavily searched?
 Are people looking for it on the internet?

Yes, makeup is heavily searched. So, that checked my box but makeup was not connected to my personal story. So, I didn’t fully check all of the PSP boxes.

PSP Formula #3: Profitable Niche

Lastly, is it profitable? Can you make money with the niche that you’re thinking about? Are there other people making money with it?

Yes, it was so clear that in the makeup category, a lot of people were profiting from it. For me, when I did makeup, it was searchable and profitable. But my personal story and connection to it weren’t strong enough. That’s why that didn’t work out for me.

I was not going to be successful at it because I wasn’t consistent. I didn’t have the drive to always pump out content for makeup.

So, I didn’t check the box of personal story or personal connection in the PSP formula.

A Big Instagram Mistake: Following Other People

This is a big mistake that I see a lot of people doing with their Instagram accounts. They think that they want something and then they start following other people.

In some cases, yes, it can be successful. You might even get that 100,000 followers on Instagram easily. But if you don’t have a strong passion behind it, it’s never going to be successful. 

And soon, posting becomes a chore for you.

So, if you want to learn more about this PSP formula, I invite you to join my live trainings happening on:

 July 24
 July 26
 July 28

These live trainings will help you launch a successful coaching business and get clients! I will be covering a lot of things including how bio creates content that generates leads.

#2: Value-Based Content Approach

The second strategy is making sure that I have a value-based approach to my content. This has helped me a lot in growing 100,000 followers on Instagram.

When I’m creating content, I try to make sure that it is going to be valuable for other people. Obviously, everyone’s perception of value is different. But for example, when I first started creating content on Instagram, it was very “me-focused”.

My captions and my posts were all mostly centered around me. It was treating Instagram like a personal diary. It got to the point where I thought I sounded like a narcissist (lol). I wasn’t inspiring anyone with anything.

But when I shifted my approach by providing value to other people, everything changed.

A big mistake that content creators do is they treat their social media platforms like their personal diary.

This value-based approach leads to more profile visits. It has also led me to 100,000 followers on Instagram.

And these followers are people who genuinely interested in my value-based content.


#3: Post Shareable Content

The next thing that I changed within my Instagram strategy is by not posting so many photos of me. I shifted my strategy to post content that are more shareable.

Yes, when I post photos of myself, I do get more likes and more comments. Because when someone sees a photo of me, they don’t need to read the caption. Sometimes they’ll just like it.

When I post a photo of myself, I get a lot more engagement from my own family and friends. I was averaging about eight to 10,000 profile visits a week.

But the moment that I switched to more shareable content, I see 25,000 profile visits a week. So, this contributes to my growth in getting that 100,000 followers on Instagram.

The more people who share and visit my profiles, the quicker my account grow.

#4: Be On Other Platforms

The next big game-changer when it comes to growing 100,000 followers on Instagram is being on other platforms. Once you feel like you’ve mastered a platform, you can consider potentially building your authority elsewhere.

That’s a lot more searchable. For me, my Youtube channel generates a lot of traffic because if its search capabilities. If you don’t want to become a YouTube, it’s OKAY. You can consider other platforms like podcasts, Facebook, LinkedIn, Pinterest, Tik Tok, and more.

You’re able to see such rapid growth when you are multiple different platforms. Because you are not only incorporating Instagram strategies to help you grow. But you also have fuel of the other platforms that are helping you grow as well.

#5: Repurposing Content

Another thing that I did that has helped contribute to my growth is being a lot smarter with content creation. Because I am on multiple platforms, I find that it’s not sustainable for me to pump new content every week.

I cannot be on multiple platforms all the time. It’s simply not a CEO-level activity. And so that’s when I started to become a lot smarter with content repurposing.

Now, I will only create that content once. Then, I simply repurpose it to Instagram. It helps me get traffic on Instagram. And, I’m also getting traffic on YouTube from that video on both ends.

That’s how I was able to also accelerate the growth without me necessarily doubling my work. No, you don’t have to be on multiple platforms to do this. As long as you are creating content elsewhere, you can always convert that into other shareable content.

In a Nutshell

I’ve shared with you and narrowed down the key things that I believe have helped me achieved my 100,000 followers on Instagram. But if you go through my YouTube channel, there is a whole section where you can learn more about Instagram growth if you want.

But I did condense all of the most important ones that I believe contributed to my Instagram success. I know that traffic is the most important thing for my business growth. At least for me, I already have a niche established. I already know that I’m consistent with content. I already know that people like my content.

So, now my focus is simply on traffic.

If you get to this part of the blog and you are at the beginning stages, I invite you to join my free live trainings. I cover a lot of things and I know that these trainings are going to be amazing. And YES, I want YOU there!